Social Media Sites

The 12 Biggest Social Media Sites In 2020

This means for a marketer on social media sites that there is a high potential to reach and engage the audience through social media. And that just not limited to the papular social media sites like Facebook, Twitter, Instagram, and Pinterest. You can find out the 12 most social media sites list today.

Maybe you are familiar with some social media sites, and some are not. Some might be greater for your product but that you have yet explored. In 2019, around 2.77 billion people were using social media platforms with smartphones and internet connectivity becoming cheaper and easier to access.

Social media sites

We expect to see these numbers are higher in the future. More than 3 billion people will be using free social networking sites.

Maybe you know the top 5 social networking sites, but you don’t know what’s happing behind them?

 New sites are coming and going, but these sites have stood every time. The organic numbers of monthly visitors are gathered from different sites is difficult. Here upload the list of the top 12 most popular social networking sites worldwide.

However, People are looking for ways to connect with people through social media and social media apps. And at this time, people have found ways to be socially active on the internet.

Now, still, the relationship begins, grow and end on social media network. People no longer need personal handshakes or face-to-face meetings with each other.

You can start your brand marketing usage of social media. So, here, we discuss some of the most papular social media site lists explored and used by the world. You can choose your favorite social media platform from this list and learn about some excellent factors.

1: Facebook __ 2.23 Billion Active Users

Facebook is the largest social media site. More than two billion users active on this every month easily. You should easily start Facebook by creating your profile and connect people more efficiently.

It provides many outstanding features to share your content in different ways like images, text, stories, and videos in very little time. You can also market your brand and product through Facebook business pages and link to other pages.

However, People can follow other famous people and reacts to their posts. It gives an offer of targeted advertising opportunities for those who want to increase audience and specific consumers. The marketer also used Fb messenger to send personal messages to customers about their products.

Facebook app

2: Youtube__ 1.9 Billion Active Users

YouTube is one of the most popular video-sharing social media platforms. Thousand of billion users are connected with it. So, You can easily create your channel on it and share your videos based on food, cooking, fashion, health, and education-related.

To get started a channel, you can create your channel as per your interest in brand or business, upload videos for subscribers to view, like, dislike, comment, and share with others. Your video content must be original and unique.

Users must spend 40 minutes watching videos on this platform. You can watch videos without signing into. Basically, a business uses this for marketing because youtube has reached a wide audience. 

It provides analytics, creates interaction between users, and allows you to embed videos in other websites.

3: WhatsApp __ 1.5 Billion Active Users

WhatsApp is another social media app which people used to communicate with their family and friends. People use it for their business via WhatsApp users sharing texts, images, voice notes, audio files, documents, links, and videos very quickly.

WhatsApp has grown day by day over the years. Now, 180 countries used it. With gowning, WhatsApp introduced many new features to make strong interaction among users.

Users make a call with another person, and group call also features available. Its introduced WhatsApp status feature allows the facility to update photos, videos, text status every 24 hours. You can delete and modify your status at any limited time as per your choice.

WhatsApp messenger

4: Instagram __ 1 Billion Active Users

Instagram is an easily useable photo and video sharing app. It allows users to share content in a stunning format such as photos, videos, stories, IGTV, and live videos. That amazing IGTV for long-time videos.

As a brand or product, you can create an Instagram profile account. You can check account analysis and post and give you the ability to schedule Instagram posts.

Instagram is a highly demanding, visual platform. With sharing videos and images on your stories and use a live feature of Instagram. Instagram is a top-rated app in the young generation because of its interesting features and eases to use.

5: Twitter __ 330 Million Active Users

Twitter is a viral social media site that allows you to post short text messages called tweets. This text is based on a limited number of character textlike up to 280 words. Twitter is also used to promote your business and shop directly through tweets.

Twitter Trends

You can get tremendous engagement on Twitter. Users send-outs at least 500 millions tweet per day. You can start after creating a Twitter profile so if your business is related to fashion, sports, politics, and marketing.

6: LinkedIn __ 500 Million Active Users

LinkedIn is just a resume and job search site on a social media site’s list. Where industry expert shares their comment, network, with one another and build connections. Users also build their brand connections. It is also a place for a business person to set their leadership and attract talent to their company.


As a social media site, it’s very famous among professionals among the B2B audience. It’s popular day by day and also showcases your portfolio on that. 

You can easily search for a job and apply. It allows you to publish your blog posts live on this platform.

7: Pinterest __ 320 Million Active Users

Pinterest is one of the virtual social media sites and highly visual. You can create a board, add images, products to the board. These boards create brand shoppable pins. Through these pins, the user can easily and directly make purchases.

Through Pinterest, people discover new things and be inspired. According to that 78%, users say that content of Pinterest is beneficial than other sites. It gives you a unique opportunity to shape your purchases.

8: Snapchat __ 203 million Active Users

Snapchat is an image messaging social media platform that allows you to chat with friends by using pictures. So, You can explore the news and check out live stories around the world. If your target is demographics, you must go on Snapchat.


Most active users are younger, and they are spending their 30 minutes per day on it. It provides the facility user-generated content, behind the scenes, with amazing videos and good takeovers.

9: Tumblr __ 292.5 Million Active Users

Tumblr is a blogging site that allows users to different post formats. You can add quotes, chat, videos, photos, and audio content.

It has 400 million monthly visitors. Brands are not highly dependent on Tumblr, but it helps the brand stand out from other sites. It also offers user sponsor posts and an easily re-share content facility.

share content on tumblr

10: Reddit __ 300 Milion Active Users

Reddit is another famous social media site where you can part of subreddits and engage with other users. You can get the least news from different sources on the site. Others are intact news, upvote it and comment on it.

It is known as the front page of the internet. You can submit questions, links, images, discussions and vote for them, and it has a different level of engagement.

11: Tik Tok __ 800 million active users

Tik Tok is a new rising music video platform in the social network. It creates outstanding marks on the social media landscape. So, Users create short, creative, and unique videos. It has 800 million users around the world—use this app to show off their creative side.

My personal opinion on that it looks like Instagram or Snapchat is used for short music videos. You can record music videos for up to 60 seconds, edit this with special effects. It is more popular in Asia.

12: Medium __ 60 Million Active Users

Medium is content publishing and sharing social media sites with user-generated content. Users can create content on any topic. When an article is published, million of readers in the thew world can read it easily. They can leave feedback on it by using the content section.

It’s not a social media channel, but millions of people and organizations share this content. The main difference is that it doesn’t have extra features like other sites for the main purpose, but it shines the creator’s ideas.

What is the most used social media site?

Facebook is mostly used social media site in the world, with 2.7 billion active users per month. So, Whatsapp and YouTube in the second number with 2 billion active users.

What is the best social media site for your brand or business?

The best social networks for your brand or business depend on your choice and strategy. You will select more users and engagement sites. But Facebook, Whatsapp, and youtube are the best social media sites. Who wants to share a quick message, use Twitter.

What are the benefits of social media sites for your business?

Social media sites allow you to connect with customers on a personal level. You can share a post with the audience and respond to people very quickly. Many social media platforms offer target advertising options to customers.


These are some of the most popular social media sites, that you should know about in 2020. However, If you are a marketer, these platforms can help you to promote your brand and products. It can also expand your network or brand. If you are consumer, use can use these sites to connect individual and build better connections.

It is Confusing for you? This plane for you. This is a higher social media marketing ROL:

  • Must: Join these big sites: Facebook, Twitter, LinkedIn
  • Should: Consider the leaser: Pinterest, Instagram, YouTube
  • Could: Once check out two of the little, Tumbler, Reddit
  • Possibly: Select your interesting niche site.

So, if you engage on social media, you will discover the social traffic at your own niche(domain). It will make a different impact on your site, business, region, target, and personal style.